They say you are more creative when you've less to work with. This is true for us. I started printing babygrows in 2015 with thirty year old silkscreens borrowed from my father-in-law. These wooden screens had previously been used to print World Cup Italia'90 t-shirts (Italia'90 is legendary here in Ireland!). I had worked for over a decade in window display and visual merchandising for luxury brands and worked on designer brand launches throughout Ireland. I began drawing again while on maternity leave in 2012 as I wanted some fresh & original baby clothes for my little girl to wear, things I couldn't find on the high street in Ireland. I also missed my textile printing days at NCAD (I graduated with a design degree in 2001).
So I started to screen print blank babygrows and set up a facebook page to see if anyone liked what I was doing. The first inks I bought were black and neon pink. One of my first designs was a neon pink Matryoshka doll. Back then there was very little neon around and I hadn't seen a Matryoshka doll print anywhere. So people liked my prints! As the orders came in & we started supplying local stores, (our first stockist was the awesome Jam Art Factory in Temple Bar) I began searching for premium organic cotton. At first it was solely for its kindness to baby & kids skin. I soon learned the importance of organic, ethically made baby clothes. I found the most beautiful organic cotton and a place in India. Employees are paid fair wages and work in safe conditions. The cottons used are GOTS Certified organic cotton. A lot of the graphics are hand printed here in Ireland using Eco-friendly inks as this little online business has its roots in the traditional screen printing process. This is me at our first trade show back in 2015.