Fauna.ie is an independent fashion brand, designed in Ireland & constantly evolving. The evolution of the brand is guided by you, our customer. We started out creating pieces just for babies but now we cater for everyone. Our main influence is the animal kingdom. We create illustrations & prints that are contemporary, bright & strong. Our unique designs are instantly recognisable and loved by whoever wears them. Our prints are gender neutral. We believe that everyone should wear whatever colours and prints that they like. We keep our margins tight and profits low so that our pieces are as affordable to as many people as possible. Being eco conscious should also be affordable. Our brand started as an artisan craft business and as we grow, it will not lose its soul so will always be an artisan craft business. Everything starts with a sketch. Founder & designer Nadia creates all of the artwork & branding herself.
'They say you are more creative when you've less to work with. This is true for us. I started printing babygrows in 2015 with thirty year old silkscreens borrowed from my father-in-law. These wooden screens had previously been used to print World Cup Italia'90 t-shirts (Italia'90 is legendary here in Ireland!). I had worked for over a decade in window display and visual merchandising for luxury brands and project managed new store launches throughout Ireland. I began drawing again while on maternity leave in 2012 as I wanted some fresh & original baby clothes for my little girl to wear, things I couldn't find on the high street in Ireland. I also missed my textile printing days at NCAD (I graduated with an honours degree in textile design in 2001).
So I started to screen print blank babygrows and set up a facebook page to see if anyone liked what I was doing. The first inks I bought were black and neon pink. One of my first designs was a neon pink Matryoshka doll. Back then there was very little neon around and I hadn't seen a Matryoshka doll print anywhere. So people liked my prints! As the orders came in & we started supplying local stores, (our first stockist was the awesome Jam Art Factory in Temple Bar) I began searching for premium organic cotton. At first it was solely for its kindness to baby & kids skin. I soon learned the importance of organic, ethically made baby clothes. I found the most beautiful organic cotton and a place in India. Employees are paid fair wages and work in safe conditions. The cottons used are GOTS Certified organic cotton. A lot of the graphics are hand printed here in Ireland using Eco-friendly inks as this little online business has its roots in the traditional screen printing process. This is me at our first trade show back in 2015.'
Fauna.ie is part of Design Ireland and Nadia is a registered designer at The Design & Crafts Council of Ireland. She is also a registered peer mentor.